Hulu grew exponentially in its early years. And during that time, three separate features had been created to help users keep track of their shows & movies. Unfortunately, these features didn't work well together, so I spearheaded a project to completely overhaul them.
I was the lead Product Manager, came up with the concept, and was responsible for everything that went into the launch.
- Research & Competitive Analysis
- Strategy & Vision
- Documentation & Wire-Framing
- Coordination with Engineering Team
- Co-authored the sorting algorithm patent
- Roadmap & Prioritization
- Launch marketing with PR & Video Production teams
- Increase content consumption
- Improve & simplify the user experience
- Make it a seamless cross platform experience
- Retire legacy features
- Granted patent on the sorting algorithm
- Merged 3 separate features into 1
- Launched simultaneously on 10+ platforms
- (Quantitative results can be discussed offline)
Automatically tracks your shows. And makes it easy to add more.
Just sit back and watch.
Pick up on any of your devices
At launch, Watchlist is available on all the most popular devices: PS3, TV, FireTV, Roku, iOS, Android, as well as Mac & PC web browsers.
What the press had to say
Watchlist addresses one of the larger issues with streaming services today: they haven’t yet solved the problem of helping you find and remember what it is you really want to watch.
It’s like visiting a local restaurant and the waiter having your drink of choice ready for you when you arrive, then bringing out your fav dessert whenever it’s on the menu, without you even having to order it. Sweet!
Apparently Hulu was listening as it has now launched Watchlist, its newest feature will make sure you never need to get off your couch again or miss an episode of your favorite shows.
This project took about a year from start to finish. I was originally tasked with "fixing the queue" but after I began working on that, I discovered we had a bigger problem. So, I proposed the creation of Watchlist, and was responsible for bringing it to life.
Data & Metrics
Strategy & Vision
Product Road Show
(Excerpts from a presentation I created for a Hulu all-hands event)
Roadmap & Prioritization
Internal "Dogfood" Period
The core team
The four gentlemen called out here were the most instrumental in launching Watchlist. They're pretty exceptional people – if you need any of their skills, I highly recommend them.